Founded by Christine Andrén, with an extensive career leading brand positioning, identity development, growth strategy and campaign activation for global brands such as Spotify, Klarna and Raya, Saga’s approach to brand growth strategy is built on the clear, simple premise of identifying and leveraging:
Saga is a brand strategy agency on a mission to prove that your brand’s unique story is your most valuable asset to drive business growth.
Services
For nascent startups preparing for mass audience launch, to established brands seeking to scale growth, Saga delivers focused and actionable brand strategy and execution to grow your audience, convert customers, drive brand loyalty and ignite cultural advocacy, across:
Market & Consumer Insights
Identifying quantitative and qualitative insights across competitive markets, socio-economic trends, behavioral traits and cultural sentiment to inform positioning.
Brand Positioning Strategy
Defining the most relevant and distinct brand positioning to drive optimal ROI by melding market insight opportunities with foundational mission, values and USPs.
Developing the brand’s core personality traits to inform VIS and TOV expression through clear and actionable guidelines for scalable marketing/comms activation.
Identity Creative Development
Go-to-Market Strategy & Activation
Whether for an initial launch or expanding into a new market, shaping a laser focused growth plan per brand positioning and USPs to achieve business objectives.
Partnership Strategy & Management
Identifying the most effective business partnerships to scale brand awareness and customer growth through trust-by-association and expanded channel reach.
Brand Architecture
Ensuring a strategic framework for brand growth in which all products, services, programs and sub-brands work in unison to build long-term master brand equity.